Example Report
Website & Digital Presence Audit
Practice: Smile Bright Dental
Website: www.smilebrightdental.ca
Audit Date: March 15, 2024
Performance Overview
Website Performance
70/100
Mobile-friendly but slow loading times
Local SEO Visibility
55/100
Under-optimized Google Business Profile
Patient Conversion
65/100
CTAs need improvement
Competitor Position
60/100
Ranked #3 locally
Website Performance Analysis
Technical Issues Found
High Priority
- Large image files increasing load time
- Missing SSL certificate
- No mobile viewport configuration
Medium Priority
- Broken links on Services page
- Missing meta descriptions
- Render-blocking JavaScript
Low Priority
- Missing alt tags on some images
- Outdated WordPress version
- Duplicate title tags
Recommended Actions
Quick Wins
- Compress images to reduce load time
- Install SSL certificate
- Fix broken links on Services page
- Add missing meta descriptions
Long-term Improvements
- Implement a content delivery network (CDN)
- Update WordPress core and plugins
- Optimize JavaScript loading
- Implement regular performance monitoring
Local SEO Analysis
Google Business Profile
Profile Completeness
Missing Elements
- Business description needs optimization
- Missing service categories
- Limited photo gallery
- No recent posts
Review Performance
Overall Rating
4.2 / 5.0
Based on 42 reviews
Recent Activity
3 new reviews
in the last 30 days
Local Keyword Rankings
family dentist cityname
#3
Citation Analysis
| Platform | Status | Issues |
|---|
| Google Business | Claimed | Incomplete |
| Yelp | Unclaimed | Missing Hours |
| Healthgrades | Claimed | None |
| RateMDs | Unclaimed | Wrong Phone |
Local SEO Action Items
Priority Actions
- Complete Google Business Profile
- Claim unclaimed directory listings
- Implement review generation strategy
- Fix citation inconsistencies
Optimization Tips
- Add recent photos to GMB weekly
- Respond to all new reviews
- Create GMB posts regularly
- Update business hours seasonally
Patient Conversion Analysis
Call-to-Action Effectiveness
Issues Identified
- Book Now button below fold
- Multiple competing CTAs
- Low contrast button colors
- Unclear value proposition
Trust Building Elements
Present Elements
- Staff photos
- Basic testimonials
- Insurance logos
Missing Elements
- Video testimonials
- Before/after gallery
- Awards/certifications
- Professional associations
User Engagement Analysis
High Engagement Areas
- Hero image area
- Insurance logos
- Staff photos
- Contact form
Low Engagement Areas
- Service descriptions
- About Us section
- Blog posts
- Footer links
Conversion Optimization Recommendations
Quick Wins
- Move Book Now button above the fold
- Add video testimonials
- Simplify contact form
- Display office hours prominently
Long-term Improvements
- Implement live chat
- Create before/after gallery
- Add more trust signals
- Optimize service descriptions
Competitor Analysis
Your Practice
Strengths
- Modern website design
- Strong testimonials
- Active blog
Weaknesses
- Slow load times
- Limited services info
- Few reviews
Competitor A
Strengths
- Fast website
- Virtual consultations
- Many reviews
Weaknesses
- Generic content
- Poor mobile experience
Competitor B
Strengths
- Great photos
- Clear pricing
- Easy booking
Market Opportunities
Services
- Emergency dental care prominently featured
- Clear pricing for common procedures
- Specialized pediatric services
Technology
- Virtual consultation booking
- Patient portal access
- Online payment options
Content
- Educational video content
- Multilingual options
- Detailed procedure guides
Action Plan
Immediate (1-2 weeks)
Optimize website speed
High ImpactMedium Effort
Compress images, enable caching, minimize CSS/JS
Complete Google Business Profile
High ImpactLow Effort
Add missing info, photos, and services
Fix broken links
Medium ImpactLow Effort
Repair navigation and service page links
Short-term (1-2 months)
Implement conversion optimizations
High ImpactMedium Effort
Improve CTAs, add trust signals, simplify forms
Create content strategy
Medium ImpactHigh Effort
Develop blog posts, service pages, and patient resources
Long-term (3-6 months)
Develop patient portal
High ImpactHigh Effort
Online scheduling, forms, and payment system
Build review generation system
Medium ImpactMedium Effort
Automated review requests and monitoring
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Learn More →Report generated March 15, 2024
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